What impact has social media had on the British high street?

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This dissertation will be focusing on the impact social media has had on
the British High street. I will be looking specifically at London high
street stores and social media platforms, such as Instagram, pinterest,
shopify etc. I will look at how social media has influenced the way
consumers shop, fashion trends online, fast fashion websites and how
they differ to the high street stores. The target market I will be
focusing on is 18-24 year old women. This target market shops less in
high street stores. A lot of stores are closing and online sales have
risen.

What impact has social media had on the British high street?

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The title is very broad and I need to narrow down the topic, please can
you advise what to research and what topics to cover. I can help with
the data collection research and look at hight street stores in London I
can take photos in store of the styles, trends, the way garments are
displayed, different categories of clothes, price of garments and
fabrics used. I can collect data from older 24year olds to 50 year olds
giving out questionnaires on how they shop and if its online etc.
Can you advise what you need me to do etc and what you need and the
structure for dissertation. I’m leaving it open so we can decide which
direction to take the dissertation. I will also require a draft for the
dissertation.

What impact has social media had on the British high street?

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A solid piece of dissertation research is not necessarily complicated,
and all of the ingredients are things which you have done very well
during the MA, it just brings them together. The thesis should be built
on study during the MA, using the kinds of material studied and the
thoughts arising. It engages with anthropological or material culture
writing and literature, which shows how it contributes. It has an
element of individual research or data (ethnographic, archival,
library-based, interview-based, media-based etc). That means it has an
observational element, observations linked to the data. It has
discussion, which shows the researcher has explored a specified area,
what has been published, and is able to work with the landscape of
relevant ideas. Lastly, a good thesis shows awareness of what the issue
is which it contributes to, and responds to that: for example, the
introduction might asks a relevant question which the conclusion
responds to or re-phrases. Putting these together results in a competent
thesis, and theyre all elements youve done in the past.

What impact has social media had on the British high street?

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Ethnographic work as well does not have to be an extensive piece of
work, or large in scale. Its value is more about the appropriateness of
the situation and context, and its capacity to explore cultural
contrasts and comparison. It is possible (although unusual) to write a
good dissertation about a single case study or person. So for the issue
of online imagery and shopping, for example, one could take a single
shop, and work with or interview a few staff, customers, and so forth,
to gain contrasting viewpoints. A good thesis then is correctly
targetted with an appropriate scope, and hence often small and in-depth.

What impact has social media had on the British high street?

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My point is to try to make clear your course of action for a dissertation.

If you want to continue on the issue of social media & the high street,
what you need for a pass thesis is, for example:

Set out and describe your interviews or observation: for example, a
shop, talk with some staff,. some customers, about the issue of social
media and clothes buying. Short conversations, about key themes (eg.
social media used, recent experiences of shopping, wardrobe, images, key
problems and motivations).
Set out literature on key issues: eg. studies of shopping (Miller, Lury,
etc); studies of what difference digital media makes (eg. Latourian,
Miller on facebook, Sarah Pink, Gabriela Coleman, Turkle, Nafus). Choose
a limited number of approaches, state your understanding of them,
compare them, position your own ideas with respect to them.
Then frame your issue – think of it not as the issue out there, but the
issue which your train of thought and work addresses and can address.
Eg. How is shopping changing for this brand/shop, or for this kind of
person? How is X manifested through social media & shopping? (where X is
relevant to the particular clothing or shop or people you talked with).

What impact has social media had on the British high street?

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Possible Courses of Action

The options seem harsh, but I think you need to be pragmatic, and it is
likely to take longer to get the MA.

As noted above, to do this you would need a wholly different literature,
issue and data set. You would need to inject your own voice and work
very much into the work, with confidence.
Write a dissertation on a different issue. As noted above, you have
tremendous cultural knowledge around textiles, fashion design skills,
new materials, and the UK and South Asian clothing industries. The
current draft does not seem to draw on your own deep wells of expertise
as well as it might, and it could be more easy for you to write an
in-depth study on issues you have been working on for longer.
Submit a thesis which may not pass this time around. You would then be
able to re-submit the dissertation the following year (check the two
postgraduate handbooks – the one on the programmes, and the one on the
regulations – for details).
Not to submit a thesis, or submit late – this is similar to the above
option, in that the grade of a late thesis is often capped, and may not
pass.

What impact has social media had on the British high street?

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