Week 3 Discussion Marketing Segmentation

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Answer the following questions related to the videos above:

Do you think Hilton West Palm Beach made the right decision to create two videos? Why or why not?
Do you think the videos were effective for the two different groups, explain?
What are your recommendations for future marketing segmentation activities for Hilton West Palm Beach? Note: You cannot simply say keep doing what they are doing.
Discussion Board Requirements:

Initial posting is due Friday. Responses are due Monday.
A minimum of 300 words for initial post.
Respond to at least two postings with a minimum of 125 words each. Your responses should draw out additional information or ideas, encourage or coach, or add content to the discussion. Ideally, you should also return to your own posting and respond to those who have responded to you. In order to ensure that all members of the class are engaged, please choose to respond to those who have no responses first.

Week 3 Discussion Marketing Segmentation

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