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Week 1 Discussion: Hilton Tampa Downtown
Week 1 Discussion: Hilton Tampa Downtown
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After watching the Hilton Tampa Downtown video, answer the following questions:
Based on this video, what do you think Hilton wanted their brand to convey? Were they successful?
Did your opinion of the Hilton brand change? Why or why not?
In your opinion, which of the following brand component(s) is Hilton emphasizing and explain your reasoning:
Video: https://www.youtube.com/watch?v=cQuvI0UR5dQ&feature=emb_title
Culture
Loyalty
Perception
Experience
Based on this week\’s readings, what are your recommendations for continuing to evolve the Hilton brand? Hint: You cannot simply say to keep what they are currently doing.
Discussion Board Requirements:
Initial posting is due Friday. Responses are due Monday.
A minimum of 300 words for initial post.
Respond to at least two postings with a minimum of 125 words each. Your responses should draw out additional information or ideas, encourage or coach, or add content to the discussion. Ideally, you should also return to your own posting and respond to those who have responded to you. In order to ensure that all members of the class are engaged, please choose to respond to those who have no responses first
