Two Most Innovative Services: Market Acceptance Of The Innovations

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For your final assignment, you will need to write an essay of at least 1250 words.
The need to generate new marketable ideas for products and services has become a key challenge for business leaders. The ability to practice continuous innovation has become a competitive necessity in today’s business environment.
For your essay, choose one of the companies on the BusinessWeek or Fast Company innovative companies lists and then please address the following topics:
The two most innovative products or services the company has recently offered
Why these innovations have gained market acceptance
The extent to which the company focuses its innovation on existing knowledge (incremental) versus seeking radical innovation
The three top factors that have allowed this organization to remain a leader in innovation
Successful essays will apply concepts addressed in course readings to specific initiatives or characteristics of the organization. This means that you should cite specific ideas about the company you chose and course readings (MLA or APA format preferred) and that your essay should have a works cited or references page.
Note that essays that do not meet the word count requirement are generally not able to respond to the question in enough specificity or detail to be effective. As a result, essays that do not meet the word count will be failed.
The essay should be double-spaced and submitted as a Microsoft Word file.