Statement of purpose. The M.S. in Digital Social Media -Admission Essay

This statement should be approximately 600 words, typed and double-spaced. Be sure to address the following prompts in your statement. Care should be taken to submit a clear, concise and well-written essay.
Describe your reasons for applying to the M.S. in Digital Social Media, your preparation for this field, and other aspects of your background and interests. What role should digital social media play in society and how will you utilize your training in the field of digital social media after receiving your master’s degree?