Major elements of the term project reports are as follows:
-· Choose a company or any other organization that markets a product or service. Indicate the basic industry in which the organization operates.
-·
·- Describe
a) How this company/organization competes in the industry within a national or regional market outside the United States or outside the original home market of the company/organization and
b) Who are the competitors within the national, regional or global marketplace
·- Contrast clearly the marketing strategy used by the company in its home market versus one or more of its markets outside the home market.
A marketing mix, from your introductory marketing course or its equivalent, involves the following mix of marketing elements:
o Product or service offered to customers in different markets. (must)
o Promotion strategies used in communicating with customers or target audience
o Placement/Distribution structure the company relies on to make its products/services available to its customers
o Pricing approaches the company uses to market its product or service
(The other two can be selected)
-· Conclusion of Project: Papers should conclude with recommendations to the company’s Senior Marketing Manager

Starbucks marketing strategy

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