Case Assignment
Your assignment is to write a 4- to 5-page scholarly position essay in which you assess the value of branding in health care.
Specifically, under what circumstances do you feel that it is beneficial for health care organizations to use branding?
Can the use of branding have unexpected negative consequences? Explain in detail.
Assignment Expectations
You will be expected to:
Provide a scholarly basis for your response.
Justify your opinions with evidence from the literature.
Cite several scholarly references in your essay.
Properly cite all references in the text of your essay (either in parentheses or in footnotes), as well as at the end.

Branding and Online Marketing

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