Proactive Health Communication Plan: Subpopulation Geographic Area

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Proactive Health Communication Plan
Through the use of scholarly formats and multimedia, the student will create a Proactive Health Communication Plan for a geographic county or state. [Students may use the same geographic area for the sleuthing journal assignment.]
Select a county to analyze from the Community Health Indicators web site:
http://www.communityhealth.hhs.gov/homepage.aspx?j=1
Based on your analysis:
•  Describe a subpopulation in the geographic area that is considered at risk
•  Describe, in detail, a health risks associated with that population. These can be health promotion or health risk and crisis issues.
•  Apply a health communication concept or theory to the selected issue.
•  Develop a multimedia health promotion or crisis communication campaign to address the issue. Incorporate the use of new media tools to reach the subpopulation with appropriate health information.
• Grading Rubric for Health Communication Campaign
Exemplary 4
Describe at-risk subpopulation – Clear documentation and statement of at risk group
10 points (40/300)
Health Risk
10 points (40/300) – Comprehensive and clear explanation of a health risk, including data
elements and reasoning.
Apply health communication concept – Comprehensive presentation of theories and concepts that are
relevant to the topic and the at-risk population
15 points (60/300)

Health Promotion/Crisis Communication Plan -Comprehensive and coherent campaign effectively
incorporating multimedia
20 points (80/300)

Communication Style & Mechanics 5 points (20/300) -Exceptional organization and focus throughout
plan with no ore few errors in format or
grammar.