MKT 421 Week 4 Discussion

MKT 421 Week 4 Discussion

MKT 421 Marketing Week 4 DQ 1

MKT 421 Week 4 Discussion. What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

MKT 421 Marketing Week 4 DQ 2

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

MKT 421 Marketing Week 4 DQ 3

What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?

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