Lifestyle Segmentation Marketing Coursework Assignment

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Choose a specific product category about hotels (budget, upscale, or luxury, hotel casino, etc), or restaurant (casual, family, or theme, etc); (2) Discuss what type of products/services and benefits the hospitality companies in the category of your choice should offer to appeal to your customer profile; and (3) Include a discussion of your communication strategy and type of messages/slogans you would use in your advertising to target your customer profile more effectively. The length requirement excludes the descriptions of your primary and secondary profiles.
My profiles are listed
Primary profiles：Experiencers
As a consumer group, Experiencers have high resources and a Self-Expression motivation.
Members of this group typically:
Want everything
Are first in and first out of trend adoption
Go against the current mainstream
Are up on the latest fashions
Love physical activity (are sensation seeking)
See themselves as very sociable
Believe that friends are extremely important
Are spontaneous
Have a heightened sense of visual stimulation.
secondary profiles：Strivers
As a consumer group, Strivers have low resources and an Achievement motivation.
Members of this group typically:
Have revolving employment; high temporary unemployment
Use video and video games as a form of fantasy
Are fun loving
Are imitative
Rely heavily on public transportation
Are the center of low-status street culture
Desire to better their lives but have difficulty in realizing their desire
Wear their wealth.

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