Identify the challenges facing charities and third sector organisations

The charities must be SAMH and Scottish SPCA – critically analyse the
need for, and impact of digital marketing technologies on these
organisations using appropriate digital marketing, marketing and
management theory.

The report should be 3000 words.
A written report which will answer the following question: How can
charities (SAMH and Scottish SPCA) in Scotland embrace digital tools and
technologies to improve their competitive position?
The charities must be SAMH and Scottish SPCA – critically analyse the
need for, and impact of digital marketing technologies on these
organisations using appropriate digital marketing, marketing and
management theory.
The assessment should include the following:
• Provide an extensive overview of the charity sector within Scotland
• Identify the challenges facing charities and third sector
organisations around adopting digital tools and technologies (utilising
relevant digital marketing theories and academic resources)
• Critical analysis of two third sector organisations (SAMH and one
other) in terms of their current digital tools and technologies used
• Discussion on how the SAMH can reach new audiences using digital tools
and technologies
Layout
The layout of the report should include the below;
1.0 Executive Summary
2.0 Introduction
3.0 Main Body
3.1 • Provide an extensive overview of the charity sector within Scotland
3.2 • Identify the challenges facing charities and third sector
organisations around adopting digital tools and technologies (utilising
relevant digital marketing theories and academic resources)
3.3 • Critical analysis of two third sector organisations (SAMH and one
other) in terms of their current digital tools and technologies used

How much growth after using these methods
How much each charity spent on digital marketing
3.4 • Discussion on how the SAMH can reach new audiences using digital
tools and technologies
3.5 • Similarities between the both charities
4.0 • Recommendations for both charities for future digital marketing
techniques
5.0 Conclusion
References
Appendices