How the Fitness Industry Uses Social Media Platforms and the Impact on Consumer Purchasing Behaviour

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How the Fitness Industry Uses Social Media Platforms and the Impact on Consumer Purchasing Behaviour. Diet and healthy living have become critical elements in the lives of Americans in recent days. Moreover, magazine covers have consistently featured both men and women that are physically fit. In contemporary society, people spend most of their time on social media platforms than on any other engagements. Ideally, online content has a huge effect on how the culture of fitness is perpetuated.  What becomes apparent is that people are either pursuing a fitness-culture to ward off lifestyle diseases and remain healthy (Ioanăs and Stoica, 2014). While the phrase culture may have different meanings to different people, the general consumer culture offers a consistent recap that consumption is a chronologically shaped method of sociocultural practice that arises in the purview of the structures and conceptual requirements of vibrant marketplaces. Furthermore, whereas consumer culture differs a lot in diverse merchandize or nations, the fitness culture is inherent within consumer culture.