Extra Credit-Porsche, VR & 3D Technology, Marketing Strategy

The professor gives these two links to use it and analyze it. Then, answer these five following questions base on those two links and other information or materials.
http://www.marketingdive.com/news/the-economist-group-taps-interactive-3-d-vr-to-promote-porsche/439128/
https://www.fastcompany.com/40476592/the-untold-tale-of-how-porsches-supercar-got-into-microsofts-new-game
1) Why is Porsche betting so heavily in high tech, VR & 3D technology for their marketing strategy?
2) What kind of basic & applied research do you think they did before going ahead with this decision?
3) By going so heavily on this high tech integrated marketing, who can we infer is their target market? What if another consulting firm responds to them that, the majority of their consumers are >40, very high income and not tech savvy, how would Porsche defend their decision?
4) Porsche was very, very secretive and guarded with their collaboration with Microsoft but ended up with having their newest super car be the main branding (spokescar?) for the newest Forza game, widely considered the best driving simulator made for the mass audience. How do you think this changes Porsche’s branding and people’s relationship with the company?
5) Do you think this strategy will work in the short and long term? What are possible pitfalls? By being a industry leader in high tech, VR, and gaming marketing, what dangers does Porsche face vs other super car manufacturers?