Guaranteed Success
First Class Honours
BUS 402 Week 5 Discussion
BUS 402 Week 5 Discussion
BUS 402 Week 5 Discussion 1
Guerrilla Marketing
Please respond to the following:
- From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.
- Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.
BUS 402 Week 5 Discussion 2
BUS 402 Week 5 Discussion
Advertising and Promotion
Please respond to the following:
- From the second e-Activity, determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertize and promote the small business of your choice. Explain your rationale.
- Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.
