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Consumer Decision-Making Model
Consumer Decision-Making Model
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In writing, apply a decision-making model of your choosing to a complex purchasing decision that you have made in the past.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 1: Assess the role that customers assume to acquire, consume, and dispose of products and services.
Describe how the decision process influenced consumer behavior.
Competency 2: Analyze consumer behavior.
Analyze consumer behavior within a complex purchasing decision.
Competency 3: Assess the managerial application of customer behavior concepts.
Assess the managerial application of customer behavior concepts.
Instructions:
As consumers, we all undergo a decision-making process when considering which products to purchase and use. Choose a complex purchasing decision of which you have been a part in your personal life or in your job. Using a decision-making model of your own choosing and your chosen complex purchasing decision, complete the following:
-Define your chosen decision-making model.
-Describe, in detail, how you experienced each step in this consumer decision-making model as it applies to your complex purchasing decision.
-For clarity, describe each step in a separate paragraph.
