American Multinational Corporation: Nike’s Problem

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Identify a business problem or opportunity at Nike. This will be a business problem you use for the individual assignments in Weeks 3-5. It should be a problem/opportunity for which gathering and analyzing some type of data would help you understand the problem/opportunity better.

American Multinational Corporation: Nike’s Problem

Identify a research variable within the problem/opportunity that could be measured with some type of data collection.
Consider methods for collecting a suitable sample of either qualitative or quantitative data for the variable.
Consider how you will know if the data collection method would be valid and reliable.
Develop a 1,050-word analysis to describe Nikes problem, and variable including the following in your submission:
• Identify the name and description of the selected company. (NIKE)
• Describe the problems at Nike.
• Identify one research variable from that problem. Describe the methods you would use for collecting a suitable sample of either qualitative or quantitative data for the variable (Note: do not actually collect any data).
• Analyze how you will know if the data collection method would generate valid and reliable data (Note: do not actually collect any data).