Blue Ocean Strategy Research Assignment Paper
Blue Ocean Strategy Research Assignment Paper
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Professor’s Instructions:
Blue Ocean is a form of what has been previously called Integrated business strategy whereby a firm employs/pursues both cost leadership and differentiation strategies equally.
I would like each of you to think about In an Integrated strategic approach and the challenges that come from trying to operate under both a Cost Leadership and Differentiated strategic approaches. The question at the core of this week is whether the balance of pursuing both cost and clue drivers is something that can be done successfully and whether Blue Ocean offers a valid framework.
The questions at the core of this week’s lesson is 1) is it possible to effectively pursue bot cost leadership AND differentiation strategies and 2) does the Blue Ocean concept offer any meaningful insight into why an integrated strategic approach is not only possible but effective.
I am interested in your point of views before offering you mine.
Develop an argument that the pursuit of both Cost Leadership and Differentiated strategies IS NOT EFFECTIVE and doomed to fail. You could also opt to refute the Blue Ocean strategy and its claims it breaks the value/cost trade-off through the simultaneous pursuit of differentiation AND low cost.
Please read Blue Ocean Strategy article from below link and write the paper. Thank you.
https://hbr.org/2004/10/blue-ocean-strategy blue ocean strategy by w. chan kim and renée mauborgne ( Harvard Business Review)