Hasbro’s Distribution Strategies Research Assignment

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Answer 3 of the following questions; only answer 3 as I will not read more than 3 per student. Each essay should be no more than 1 page. You may use your text and notes as well as the Chocolate in China article, the Hasbro video, and the Cottage Cheese is Jealous article. You may look at company websites/ads and newsites (no fake news!). There is no need to do in-depth research. Collaboration with anyone is not allowed. Plagiarism will not be tolerated. Submit your answers on the Turnitin link below by Monday December 11thth at 5 pm. Late submissions will not be accepted. Submissions must be Word or PDF documents. 1. Discuss Hasbro’s distribution strategy (be sure to include its objective). How does Hasbro work with its intermediaries to create a value delivery network? How does Toys ‘R’ Us’s recent bankruptcy filing change things for Hasbro?The link to the video is http://wps.pearsoned.co.uk/ema_uk_he_hollensen_globmkt_6/239/61392/15716607.cw/index.html Scroll down until you find the Chapter 8 Hasbro video (it is the same video we saw in class).2. Use the Chocolate in China article found on Blackboard under Course Materialsa. Discuss market entry strategies as used by the companies in the Chocolate in China article. b. What would you have recommended to avoid the marketing missteps companies made?
3. You are the marketing manager for a new start-up line of flavored cottage cheese. Your healthy cottage cheese come in individual service size containers and in exotic flavors. You feel you have a great new product with as yet untapped sales potential. In order to get wider distribution for your new product, you need to get wholesalers and retailers to carry the product and consumers to buy it. You have a modest marketing budget which you haven’t yet committed. Answer each of the following. Be specific.
a. Define your target market(s). What is your positioning?
b. What is your pricing strategy?
c. What is your distribution objective?
d. Describe a PUSH strategy for marketing your product (include at least 3 tactics)
e. Describe a PULL strategy for marketing your product (include at least 3 tactics)
f. What would you recommend for the promotional mix?