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Mercedes Benz Case Study
Instructions for Module 3
Mercedes Benz Case Study
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Begin by turning to page 335 of the course text, and carefully read the Target Costing Mercedes-Benz All-Activity Vehicle (AAV) case. The case begins on page 335 and ends on page 339 of the course text.
At the end of the case, you will find eight questions available to answer (lettered a – h). For your convenience, each of the questions is provided below.
(a) What is the competitive environment faced by MB as it considers launching the AAV?
(b) How has MB reacted to the changing world for luxury automobiles?
(c) Using Cooper’s cost, quality, and functionality chart, discuss the factors on which MB would have to compete with other automobile producers, such as Jeep, Ford and GM.
Mercedes Benz Case Study
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(d) How does the AAV project link with MB’s strategy in terms of market coverage?
(e) Explain the process of developing an importance index for a function group or component. How can such an index guide managers in making cost reduction decisions?
(f) How does MB approach cost reduction to achieve target costs?
(g) How do suppliers factor into the target costing process? Why are they so critically important to the success of the MB AAV?
(h) What role does the accounting department play in the target costing process?
Mercedes Benz Case Study
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Your discussion assignment is to select three of the eight questions and provide detailed answers to each. The goal is for each of you to select a different set of questions than your classmates, so that all questions have multiple answers and perspectives. To that end, you won’t be able to view classmates’ posts until your own response has published. For each question you select, you should compose a 200-300 word response, and include at least two references (one of which may be the textbook).
Your total posting should be between 600 – 900 words. You may use sources to answer more than one question. Cite sources and references using APA format (a tutorial is provided in the Class Tutorials Section of the course). Be sure to include a copy of the question you answer, so as to reduce confusion when classmates review your postings.
