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Decoding Advertisements Requirements
Decoding Advertisements Requirements
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– Visual montage consisting of images from chosen advert and other relevant images found online
– The assignment has two parts. For the first part you need to create a visual montage (using PhotoShop, PowerPoint or even just Word) that analyses the situation of the brand in the context of either a recent (no more than five years old) or current advertising campaign.
– In the creation of the montage you need to pay attention to things like the perceived reason for the advertisement or campaign, the intended target audience, the strategy that the brand is using, the proposition and the support being offered for that proposition.
Decoding Advertisements Requirements
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– The montage should illustrate the competitive environment, the background to the communication(s), the interests of the target audience, a clear connecting idea between the audience and the strategy, a logical link between the strategy and the proposition and an evaluation of the support being offered by the ad and the brand.
– For the second part of the assignment you need to write a commentary (of one and a half thousand words, excluding references) that details your thinking behind the composition of the montage and draws out the logical links between target audience – strategy – proposition and support. Your commentary should use the terminologies, theories, and approaches to advertisement decoding that we have studied through the semester.
