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Customer Knowledge and the Internet
Customer Knowledge and the Internet
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Overview:
Select a company and write an analysis of how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.
Many companies or firms use the Internet to help customers better understand and become more familiar with their products and brands.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:
Competency 2: Analyze consumer behavior.
Describe a firm that uses the Internet to provide brand recognition and information about its products to customers.
Competency 3: Assess the managerial application of customer behavior concepts.
Analyze how a firm uses the Internet to educate customers on its products.
Describe how the strategies used by the firm may affect customer behavior.
Instructions:
Select a company and analyze how it uses the Internet to better educate its current and potential customers about its products in order to build greater brand recognition.
Complete the following:
-Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.
-Describe the selected firm and its business.
-Locate the firm’s Web site. Analyze the Web site and how the firm uses it for brand recognition.
-Explain how the Web site is used to educate customers about the firm’s products. Provide examples.
-Describe how the Web site is used to create a lasting, favorable impression of the firm with customers. For example, consider how the firm may use its Web site to increase top-of-mind awareness of its products.
-Describe how the strategies used may affect customer behavior toward the firm\’s products.
