How to build brand equity for Unilever eCommerce with retail partners?

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I have attached an outline and did some research, see below attached.
However, I will need more sources as this is like a white paper with
action plans, must have recommendations of what Unilever can do. I need
to be able to find the source

Academic research papers from
-Journal of Marketing
-Journal of Marketing Research
-Journal of the Academy of Marketing Science
-International Journal of Research in Marketing
-Journal of Retailing

How to build brand equity for Unilever eCommerce with retail partners?

Order 100% plagiarism free essay now