International Business and Trade Marketing Assignment
International Business and Trade Marketing Assignment
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International Business and Trade
Assignment – Semester 1 2017-18
Choose one of the following questions and write an essay of no more than 2750 words. It must be submitted by Friday 8th January 2018
(WRITER: PLEASE CHOOSE ONE QUESTIONS AND WRITE 2750 WORDS, WILL TRY TO FORWARD THE SLIDES)
1. In what ways is the current period of globalization without historical precedent?
2. Discuss how recent institutional changes in Germany and the USA affect our understanding of their respective national business systems and what these changes may imply for institutional theory more broadly.
3. What perspective on diplomacy best defines the character of trade diplomacy in the 21st century?
4. Define ‘business diplomacy’ and evaluate the factors that cause business enterprises to engage in ‘diplomatic’ activity.
I will forward a list of all the core reading.