Marketing For Hospitality And Tourism By Philip Kotler

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A summary for “CHAPTER 3″（The book is attached）. The instruction is below:
a. Topic (4 points): is the topic of the original chapter/article stated?
b. Major points (5 points): is the summary focus on the major points and information
from the chapter/article?
c. Accurate (5 points): are the major points and information accurate?
d. Own words (2 points): is the summary written in your own words?
e. Concise (2 points): is the summary is 2 pages with double spaced?
– Font style: times new roman, Font size: 12
f. Understanding (2 points): is summary easy to understand?