Respond to article: Ad campaigns

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Topic: You are required to respond to two students’ papers. You need to say beyond, “I agree” or “I disagree.” I’m looking for quality of thought. Please be respectful and constructive and avoid personal comments about the writer or his or her writing style. Feel free to comment on comments if you wish. To. Writer PLEASE!!!!!!! READ CAREFULLY!! before you start to write this assignment. Last time, the writer made mistake so I could get in a big trouble. If you confused, or don’t know how to do this, Please let me know ASAP. Do not just start writing with mixed up informations.. I have to respond two of my fellow students’ papers. -I’m gonna post some example how to respond to a article below (see below) -I’m looking for quality of thought. Please be respectful and constructive and avoid personal comments about the writer. Feel free to comment on comments if you wish. When you make your comments. -keep your focus on what is being said rather than the grammar mechanics. -I chose two article, please read these two stories and respond just like the example. Please Use easiest words and simple grammar structure. It is not a essay or thesis paper. It is just respond to someone’s story. So Please write down comment just like when you write some comment on newspaper or youtube.. etc.. -I chose these two article below, Please write one respond for half pages, and the other #2 for half pages. The comments need not be long (100 words at least). I ordered just one pape which contains at least 275 words. – Please write simple grammar and be sure that I’m an international student from south korea and a woman – Please write a comment just like casual conversation (see those two example) Thank you so much. If you have any questions, please send me message. Here is the example for article and response: article:”Kaori Tamari We can find advertisements anytime, anywhere all over the country; for example, we can see thousands of advertisements on television while we are watching TV shows in the living room. Those advertisements are about specific product, a movie or a company, and those are created to provide information to people. However, there are some effective advertisements and ineffective advertisements. I think that one effective advertising campaign that captured my attention is a TV commercial of “febreze breath happy”. Its commercial has several types, and in each commercial, the company experiments to show how febreze products are effective to clean the air. In commercials, people are brought to a filthy room or a filthy kitchen of a restaurant in which an experimenter used febreze air fresheners. The image of the commercial that people are relaxing and breathing in a filthy room gives audiences an impact. This commercial is effective to promote products because it is based on an experiment, and it is believable. Participants of an experiment are real people who are asked on the street, not actors. It means that participants do not know how filthy a room is and what are in a room. Therefore, their feedback about smell of room and behavior in a room is real. Those feedback and behavior make audiences to believe the ability of products and to consume those. Thus, the commercial is effective to increase sales. On the other hand, I think that popup advertisements are not effective as much as the febreze commercial that I mentioned on previous paragraph. It is because popup advertisements are annoying. For example, popup window always come out when I visit a Hawaii News Now website and click to go a news page that I want to watch. I always close popup windows before I read what is written in that page. It means that advertisements in popup windows do not reach Internet users, and they will not consume products or service if they close popup window before they see what is written in advertisements. For that reason, popup advertisements are not effective way to encourage people to consume. ” Example Respond : “The febreeze commercial is something I’ve always felt skeptical about. I never know in any commercials like the febreeze commercial if those are actual real people or if it is indeed just acting. And if the people are real off the street maybe they did the experiment a bunch of times to gt the reactions they were looking for. Though I am kind of skeptical about the commercial I still use febreeze for everything in my living room, for me it works but i don’t know if it actually works as well as the commercial depicts. As for your point about pop-up ads, I also hate them. I don’t know how any company would think that pop-up windows was the best way to advertise. Like you stated that you immediately close the window without even looking at the advertisement, I also do this. Overall I feel most people feel this way so god job picking this as an unsuccessful campaign.” ——————————————- Here are 2 articles that I chose to respond (Writer needs to respond to these article below separately in one page [1page:275 words, so half page for number 1 and the other half page for number 2]): 1. Ad campaigns usually involved multiple forms of media (print, radio, television). Ad campaigns at there best get the attention of the public and do one or hopefully all of the following: entertain, inform, and direct. Successful ad campaigns are memorable and enduring. An unsuccessful ad campaign, though perhaps memorable, will fail to connect with its intended audience and will most likely not be repeated. There have been many successful ad campaigns in the past. Politically, the Obama campaign message of hope was widely successful, and in the marketing world Geico continues to successfully use an animated British gecko as their spokesperson. I currently live in city filled with advertisements they are a huge part of my visual environment. Recently the Japanese clothing brand Uniqlo opened two new stores. As a promotion they plastered the entire length of subway cars with the date and location of their stores’ grand openings as well as the products that would be featured. For those of you unfamiliar Uniqlo is in the price range between Banana Republic and the Gap. To lure in customers they highlighted a few of their fall clothes like cashmere sweaters and puffer jackets, but the item that created the most buzz were nicely designed $10 jeans (about a fifth of the normal price). The store was very crowded when I went, the $10 jeans marketing tool did its job. I ended up buying a few more items and in my mind Uniqlo became another store that I like to shop at. I went to work the next day and my coworker was also wearing the $10 jeans. Walking around I saw the $10 jeans on a lot of people and deemed the Ad campaign successful. An unsuccessful campaign can alienate people, this is best exemplified by a Doritos commercial aired during the 2010/2011 superbowl. The ad portrays two coworkers sitting in a break room one is finishing a bag of Doritos when his coworker asks if he has anymore, replying in the negative the hungry coworker says “You’ve left the best part” and proceeds to lick the cheese dust off of his coworker’s hand. The commercial is slightly disturbing in that it shows an act of violation, of a somewhat sexual nature, between coworkers, and as not a big deal. The absurdity and crudeness of the main character in this commercial (the man so obsessed with Doritos that he will go through any lengths to have more) was so disturbing that the commercial was quickly taken off the air. Airing during the Super Bowl the intended audience is most likely male and of all ages. The idea of being nearly sexually violated by a coworker because they like the food you are eating is not in any way the feel good feeling that people come looking for when they watch the superbowl. The commercial missed it’s audience and managed to put a disturbing and unwanted visual in a huge part of the viewing audiene. Bibliography You Tube. “Doritos Best part.” 22 December 2010. Doritos the best of. 10 November 2011 2.We can find advertisements anytime, anywhere all over the country; for example, we can see thousands of advertisements on television while we are watching TV shows in the living room. Those advertisements are about specific product, a movie or a company, and those are created to provide information to people. However, there are some effective advertisements and ineffective advertisements. I think that one effective advertising campaign that captured my attention is a TV commercial of “febreze breath happy”. Its commercial has several types, and in each commercial, the company experiments to show how febreze products are effective to clean the air. In commercials, people are brought to a filthy room or a filthy kitchen of a restaurant in which an experimenter used febreze air fresheners. The image of the commercial that people are relaxing and breathing in a filthy room gives audiences an impact. This commercial is effective to promote products because it is based on an experiment, and it is believable. Participants of an experiment are real people who are asked on the street, not actors. It means that participants do not know how filthy a room is and what are in a room. Therefore, their feedback about smell of room and behavior in a room is real. Those feedback and behavior make audiences to believe the ability of products and to consume those. Thus, the commercial is effective to increase sales. On the other hand, I think that popup advertisements are not effective as much as the febreze commercial that I mentioned on previous paragraph. It is because popup advertisements are annoying. For example, popup window always come out when I visit a Hawaii News Now website and click to go a news page that I want to watch. I always close popup windows before I read what is written in that page. It means that advertisements in popup windows do not reach Internet users, and they will not consume products or service if they close popup window before they see what is written in advertisements. For that reason, popup advertisements are not effective way to encourage people to consume.