Mobile Spa Concept: Pedicures and Fullbody Massages

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This is the assianment:Identify the needs that cause your target market to buy.
Create a written positioning statement that identifies:
Your organization’s product/service
Your target market
How your product solves the target market’s needs
What makes your organization different from its competition
This is a five week group project. this is part one of my portion.
The product/service we are working on is a Mobile-spa, the concept would be to have a R/V that is a spa on wheels, it will have the capablities to do, manicures,pedicures and fullbody massages. The R/V would go to a certain location (business office)set-up and provide spa treatments by appointments, walk in welcomed.
The target market for now will be business professional
This is something that is made up so feel free to be creative as you want to be.

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